[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.g2w.cz\/analyza-interniho-prostredi-podniku\/#Article","mainEntityOfPage":"https:\/\/www.g2w.cz\/analyza-interniho-prostredi-podniku\/","headline":"Anal\u00fdza intern\u00edho prost\u0159ed\u00ed podniku","name":"Anal\u00fdza intern\u00edho prost\u0159ed\u00ed podniku","description":"Jej\u00edm c\u00edlem je nalezen\u00ed siln\u00fdch a slab\u00fdch str\u00e1nek podniku. Pod\u00e1v\u00e1 tak\u00e9 informace o vnit\u0159n\u00edch zdroj\u00edch. Prvn\u00edm krokem je v\u0161ak hodnocen\u00ed dosavadn\u00ed strategie z\u00a0hlediska v\u00fdvoje \u010dist\u00e9ho … ","datePublished":"2018-02-28","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.g2w.cz\/author\/#Person","name":"g2w.cz\n","url":"https:\/\/www.g2w.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"g2w.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.g2w.cz\/wp-content\/uploads\/img_a314317_w1915_t1525116189.jpg","url":"https:\/\/www.g2w.cz\/wp-content\/uploads\/img_a314317_w1915_t1525116189.jpg","height":0,"width":0},"url":"https:\/\/www.g2w.cz\/analyza-interniho-prostredi-podniku\/","about":["Business"],"wordCount":449,"articleBody":"Jej\u00edm c\u00edlem je nalezen\u00ed siln\u00fdch a slab\u00fdch str\u00e1nek podniku. Pod\u00e1v\u00e1 tak\u00e9 informace o vnit\u0159n\u00edch zdroj\u00edch. Prvn\u00edm krokem je v\u0161ak hodnocen\u00ed dosavadn\u00ed strategie z\u00a0hlediska v\u00fdvoje \u010dist\u00e9ho zisku, n\u00e1vratnosti investic, v\u00fdvoje prodeje, zhodnocen\u00ed tr\u017en\u00ed pozice a dal\u0161\u00edho.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Anal\u00fdza hodnototvorn\u00e9ho \u0159et\u011bzce \u2013 hodnototvorn\u00e9 funkce jsou takov\u00e9, kter\u00e9 vytv\u00e1\u0159ej\u00ed podnikov\u00fd zisk. Hodnototvorn\u00fd \u0159et\u011bzec tak tvo\u0159\u00ed zaj\u00edmav\u00fd komplex aktivit. Rozli\u0161uj\u00ed se hlavn\u00ed podnikov\u00e9 funkce (\u0159\u00edzen\u00ed vstupn\u00edch operac\u00ed, v\u00fdroba a provoz, \u0159\u00edzen\u00ed v\u00fdstupn\u00edch operac\u00ed, marketing a odbyt, servisn\u00ed slu\u017eby) a podp\u016frn\u00e9 funkce (\u0159\u00edzen\u00ed lidsk\u00fdch zdroj\u016f, technologick\u00fd rozvoj, n\u00e1kupn\u00ed \u010dinnost, infrastruktura).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Metoda 7S \u2013 \u010dlen\u00ed se na tvrd\u00e9 faktory (strategie, struktura, syst\u00e9m \u0159\u00edzen\u00ed) a m\u011bkk\u00e9 faktory (styl veden\u00ed, sd\u00edlen\u00e9 hodnoty, dovednosti, zam\u011bstnanci). Provede se anal\u00fdza jednotliv\u00fdch faktor\u016f, kter\u00e9 se n\u00e1sledn\u011b spoj\u00ed do jednoho celku.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Metoda 6M \u2013 zam\u011b\u0159uje se na podnikov\u00e9 aktivity (management, technick\u00e9 vybaven\u00ed a technologie, zam\u011bstnance, trh, surovinov\u00e9 vstupy a finan\u010dn\u00ed hospoda\u0159en\u00ed).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Metoda VRIO \u2013 zam\u011b\u0159uje se na anal\u00fdzu zdroj\u016f podniku, kter\u00e9 mohou b\u00fdt finan\u010dn\u00ed, lidsk\u00e9, hmotn\u00e9 a nehmotn\u00e9. Zji\u0161\u0165uje se hodnota tohoto zdroje, jeho vz\u00e1cnost, napodobitelnost a schopnost organizovat zdroje.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Produktov\u00e9 analytick\u00e9 metody:o\u00a0\u00a0 Matice BCG \u2013 rozd\u011bluje produkty z\u00a0hlediska jeho tempa r\u016fstu a relativn\u00edho pod\u00edlu na trhu do \u010dty\u0159 skupin \u2013 hv\u011bzdy (vysok\u00fd pod\u00edl, st\u00e1l\u00e1 finan\u010dn\u00ed dotace), otazn\u00edky (n\u00edzk\u00fd pod\u00edl, st\u00e1l\u00e1 dotace), dojn\u00e9 kr\u00e1vy (vysok\u00fd pod\u00edl, st\u00e1l\u00fd hotovostn\u00ed tok), psi (slab\u00e1 pozice, n\u00edzk\u00e9 p\u0159\u00ednosy).o\u00a0\u00a0 Matice GE \u2013 zam\u011b\u0159uje se na porovn\u00e1n\u00ed atraktivity odv\u011btv\u00ed a konkuren\u010dn\u00ed pozici podniku. Z\u00a0hlediska atraktivity hodnot\u00ed velikost trhu, m\u00edru r\u016fstu, intenzitu konkurence, bari\u00e9ry vstupu na tento trh, po\u017eadavky na technologie, p\u0159\u00edle\u017eitosti a ohro\u017een\u00ed. Z\u00a0hlediska konkuren\u010dn\u00ed pozice je hodnocen pod\u00edl na trhu, ziskov\u00e1 mar\u017ee, konkurenceschopnost podniku, znalost trhu\u2026o\u00a0\u00a0 ABC anal\u00fdza \u2013 zam\u011b\u0159uje se na klasifikaci produkt\u016f podle m\u00edry p\u0159\u00edsp\u011bvku na celkov\u00e9m zisku. Rozli\u0161uje produkty A (tvo\u0159\u00ed asi 15 % sortimentu, ale pod\u00edlej\u00ed se na zisku z\u00a080 %), produkty B (tvo\u0159\u00ed asi 20 % sortimentu a na zisku se pod\u00edlej\u00ed z\u00a020 %) a produkty C (tvo\u0159\u00ed asi 70 % sortimentu, ale na zisku se pod\u00edlej\u00ed pouh\u00fdmi 15 %).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Druckerova klasifikace produkt\u016f \u2013 rozli\u0161uje produkty na z\u00e1klad\u011b rentability a konkuren\u010dn\u00ed schopnosti na produkty snadno hodnotiteln\u00e9 (nejv\u00fdznamn\u011bj\u0161\u00ed pod\u00edl na produkci, v\u011bt\u0161ina zisku, etapa zralosti) a probl\u00e9mov\u00e9 produkty (vysok\u00fd pod\u00edl na trhu, ale mal\u00fd zisk, vysok\u00e9 udr\u017eiteln\u00e9 n\u00e1klady, vy\u017eaduj\u00ed rekonstrukci).                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Anal\u00fdza intern\u00edho prost\u0159ed\u00ed podniku","item":"https:\/\/www.g2w.cz\/analyza-interniho-prostredi-podniku\/#breadcrumbitem"}]}]